The following is a summary report of the strategic plan for Seamless Technology e-commerce platforms and a listing of business success metrics after reengineering the existing business platforms.

COMPANY STRATEGY:

Seamless Technology (ST) Inc is a holding company offering e-learning, multimedia, web design, and e-commerce solutions to business partners where the upfront investment is absorbed by ST to later share the back-end revenues.  Its strategy is to roll-up companies in the technology and media fields from current and emerging technologies.  ST has three acquisitions planned from companies with high tech sales and telecom infrastructure, e-marketing, and a point of sales hardware/software industry to complement its product and market reach.  There are other mergers and acquisitions pending to complement its business portfolio and become a unique brand in the technology solutions, infrastructure, and application arena.

BUSINESS MODEL:

Seamless provides strategic partners (ISP, VOIP, Telecom, Graphic Design Houses, etc.) with a Standard and Premium platform that provide hosting, emails, shopping cart, based in multi-languages to reach global merchants. The platforms can be branded for each partner so that it is offered as a complementary product to their current client base.  ST will manage the provisioning, billing, and payment transactions from the back-end seamlessly so that the partners have very little (if any) work necessary to execute the platforms. Their only concern is to market their brand online and offline to increase traffic to their e-commerce website.  The products and services are based on powerful and secure web servers located on the most reliable data centers.   In addition, customers will not inherit additional software or hardware investment.

MARKET CONDITIONS :

• Few ASP ecommerce providers offer a global platform where the provision, billing, and payment systems are managed by one provider versus many market players (one-stop-shop in a fragmented market)
• Providers like Yahoo and Google focus on a certain price segment and customer profile, ST’s Standard and Premium platforms will cover the entire pricing spectrum with no limit to a specific customer profile
• Competitors like bluegenesis.com, telus.com, verio.com, and verizon.com are companies offering ecommerce solutions but target the retail consumer market offering as a core or complementary service… where on the other hand, ST concentrates on the wholesale market to business partners that add our technology solutions (e-commerce, e-learning, billing, account management, provisioning, and much more) to complement their current products and services offered to their already loyal client base.
• There is a “digital divide” between developed and underdeveloped economies… but advances and the ease of implementing current technologies in underdeveloped countries now eliminate digital/internet disparities.  Therefore, ST targets the unrepresented small-to-medium enterprises that can access the global markets to reach consumers with simple and scalable e-commerce solutions, shipping logistics, and international payment systems.
  

PRICING:

• Web-based Hosting/Email and E-commerce services can range from $4.99 to $4,000. Our Standard platform ranges from $9.99 to $49.99 and the Premium (MerchandiZer) platform is from $70.00 to $700.00 covering customer profile from beginners to professional and tech savvy developers, thus covering the entire market spectrum of global merchants.
• Preferred Client Services (PCS) will charge a premium price range (in the thousands) with an upfront cost savings for a back end revenue share of 5-20% with the preferred clients (case by case business proposals)
• Except from the initial preferred partners, ST will charge customers a license fee of $5K/year for using the automated billing/provisioning systems and our wholesale e-commerce platforms with private branding.

PRODUCT PORTFOLIO:

Standard Hosting/E-commerce Platform – Utilizes an already developed platform from a wholesale partner that services millions of online merchants with web hosting, email, and e-commerce applications that are web-based and hosted in their data center infrastructure.  We are a Premier Partner that will resell their products and services at minimal cost to our customers.  Operational cost is minimal since the level-1 and level-2 support is offered through the platform’s applications for web design, site builder, and storefront management.  The web manager is offered in six languages: English, Spanish, Portuguese, French, German, and Italian.  Therefore, the merchant will be able to build their site and storefront from A to Z in their preferred language. The platform will absorb mass volume of merchants worldwide with fully automated provisioning and full-access to FREE tech support via different mediums such as online chat, phone, and a web knowledge base for FAQ’s/online manual. The online manuals and help-files will be available in the preferred language the end-user selects as their operating system language for their Website-Storefront Control Panel.

Premium Hosting/E-commerce Platform – Offers the award winning MerchandiZer shopping cart software with over 7 years of development and upgraded features.  The software provides a huge array of functionality to assist amateur or professional web developers to enhance current websites or build them from scratch.  The software has 5 main competitive advantages: 1-Extreme flexibility to adapt to any html design of an existing/new website and use one shopping cart for multiple URL’s; 2-A vast list of features allowing an online store’s design and function to be greatly customized;  3-Highly scalable to any size of product catalog and inventory that can be uploaded easily;  4-Premium packages with dedicated servers for clients who prefer not to share the hosting and ecommerce services;  5-Search Engine Optimization (SEO) features integrated inside the web-based manager to access product catalog search for each storefront and provide maximum exposure to online search engines. The following links list some of the award rankings from MerchandiZer Software Inc.:

• Shopping Cart Top Ten Review
• eCommerce Software Top Ten Review

Gateway Payment Systems – MZ-Gate is an online/offline payment gateway and merchant account provisioning system that enables ST to receive a transactional and purchase value revenue share for each product/service sold online from merchants provisioned through our platforms.  Moreover, the gateway and merchant services can be white-branded as a wholesale package to preferred partners.   This is our “cash-cow” product that will grow ST’s profits exponentially by sharing revenues produced from thousands of merchants.   ST will receive immediate revenue increase when converting merchants from current customer client base as well as new merchants.  Furthermore, MerchandiZer customers produced an estimated revenue total of $25 million in 2005 and with gateway in place, ST could profit $0.25 per transaction where the estimated transactions in 2005 was 800,000.  ST also would receive a basis-points profit of 0.008 from each dollar value sold. 

Automated Billing and Provision – Customized a hosting/ecommerce billing and provisioning software package to manage and execute the provisioning, payment transaction, and billing of each merchant acquired.   The software allows private branding via online signup interfaces, multi level reseller/agent commission settlements, and accepts international currency transactions.  ST can also develop a web marketing page according to the reseller’s specifications to increase their branding consistency. 

Certified Independent Resellers (CIR) – An aggressive training and development program with online and offline resources to resell ST products and services.   Reseller profiles can range from current customers, web developers/design houses, ISP, CLEC, Telecom, print media, and other small businesses to any individuals looking for supplemental income.  Pinneast would provide the online training to global resellers via their interactive and video capturing modules.  In return, they would be able to outsource this technology and training modules to other customers.  The CIR program provides maximum scalability for selling in high volumes and reduces the cost of customer acquisition.

• Successfully completed a difficult migration to a new data center to enable self-managed server racks and eliminate labor dependency with 100% uptime guarantee and reliability
• Reduced labor, overhead, operational costs by over 50% for hosting and e-commerce platforms
• Upgraded MerchandiZer to a premium price offering to increase GM by 40% and decrease breakeven points by 90%
• Increased productivity/efficiency over 60% by leveraging low operational costs through  strategic partnerships and lean management
• New e-commerce platforms increased market reach by 100% and expanded product portfolio by 400%
• Increased customer service and tech support infrastructure for faster response rates.
• Client database of 1.8 million global merchants to offer exponential and explosive revenue growth is predicated on partnership agreements with the CIR resellers and preferred partners